I have an idea!

We are surrounded by thinkers. Social networks, blogs and other virtual platforms have given people the opportunity to tell the whole world about an idea and make it public. However, as the saying goes “Between saying and doing there is a long road” and in business this is as true as ever.

I have heard from friends that they see a business and had the same idea, but never tried to make it happen. There are also others who try and fail. Why? Because having an idea does not mean that it is good or that it is the right place and moment to develop it.

Sometimes a thought excites us and we blind ourselves to the reality that it is not appropriate. But in business we must have our feet on the ground since a failure can cost us all our money. For example, it is essential that we ask ourselves if our idea for a product or service is in demand in our area. Because what may be good in one place, may not work in another. Therefore, investigate and analyze the impact that your idea may have. If it doesn’t work, keep looking.

An example of how passion clouds judgment is a businesses that is the most popular but at the same time, the one that fails the most. Restaurants.

It all starts by blinding us in the moment. A taste, a smell, a moment of satisfaction. And this makes us think that our flavor is unique and special. And it might be… for you! But that does not mean that the majority of others share your taste. However, some are carried away by that passion. Consequence? Sixty percent of restaurants fail in their first year, and eighty in the first five years.

Also, don’t just copy others because of how successful they are. A business might appear successful , but it may be pure appearance. And even those that are well established, you most likely don’t know the years of sacrifice and suffering their owners went through to get to where they are now.

By the way, my purpose is not to take away you’re idea. If after investigating, you are sure, then congratulations! If you think you can improve an existing business model, then go ahead! If you open a restaurant, perfect! Just invite me so I can see for myself how good it is. You can text me at 702-302-7361 and we can sit down and talk about the best tricks in business.